Analytics is an independent multi-manager business, structured to offer specialist, risk-profiled solutions for wealth management and branded model portfolios as a Discretionary Fund Manager (DFM) to growing independent advisory businesses.

On 1 December 2004 Investec Asset Management approved a transaction which resulted in the ownership of Investec Analytics being transferred to the current management and staff of Analytics. As part of this process, the name of the company changed from Investec Analytics (Pty) Ltd to Portfolio Analytics (Pty) Ltd trading as Analytics. Analytics is the mandated investment manager who is responsible for the management of the Analytics collective investment scheme portfolios ("the Analytics Funds").