Greener and cleaner biotechnology
Sneaker LAB is built on a Green philosophy and prides itself in bettering all that we do by reducing our impact and being environmentally friendly. This is part of our mission.

We are also officially Green Tag certified, one of the world's most robust, trusted and widely recognized ecolabels. Our 100% biodegradable solutions and recyclable packaging have been independently tested and Green Tag certified.

We’ve taken our cue from nature and harnessed the same beneficial bacteria that is used to biodegrade organic waste to create our cleaning formula. This biotechnology cleans at a microscopic level, continuing to work long after application, leaving your sneakers cleaner for longer.

From his first order of sneaker cleaner, which he personally packed by hand, Sneaker LAB founder Jo Farah has grown his unique business into a global brand. Today, the company is represented in 60 countries and is the only sneaker care product range in the world to be Green TAG certified.

Established in 2012, Sneaker LAB has created an environmentally friendly biotech driven premium shoe care brand and is the scientific authority on sneaker care. But at Sneaker LAB, caring for the environment is not the only way they’re making the world a better place. They produce locally to promote job creation, and a portion of the company’s profits are donated towards developing young leaders in disadvantaged communities.

“We position our brand as more than just shoe care. Sneakers are a part of people’s personas, and we understand the emotional attachment that people have to them. We also have a good story as a brand. Consumers are looking for brands that have a story they can resonate with in some way. In response to this, entrepreneurs need to be socially responsible, not only in terms of giving back to their communities, but also in terms of the products they offer.”